With partial funding from the USDA Forest Service, the Minnesota Department of Natural Resources (MNDNR) launched the outreach campaign PlayCleanGo: Stop Invasive Species In Your Tracks® in 2012. Since then the campaign has expanded to include partner organizations across North America.
A good portion of that expansion is due to the efforts of the North American Invasive Species Management Association (NAISMA) which adopted PlayCleanGo in 2015. They are currently raising funds to take over significant portions of the campaign management responsibilities within the United States. The Canadian Council on Invasive Species (CCIS) which adopted PlayCleanGo in 2016, and National Commission for the Knowledge and Use of Biodiversity (CONABIO) which adopted PlayCleanGo in 2017 are doing likewise in Canada and Mexico respectively. Stay tuned for news on our progress.
The campaign’s goal is to protect valuable natural resources while encouraging folks to enjoy the great outdoors. Using community based social marketing to build brand recognition, our objective is to slow (and where possible to stop) the spread of invasive species by changing public and worker behaviors at risk of spreading harmful pests living on land or in water. PlayCleanGo promotes awareness, understanding, and cooperation by providing a clear call to action to be informed, attentive and accountable for stopping the spread of all invasive species. We invite others with similar goals to utilize our materials. Join forces with like-minded organizations across North America and become a PlayCleanGo partner now!